Lännen Tractors & Lännen Lundberg

Lännen Tractors Oy manufactures Lännen wheel loader excavators, Vesimestari hydraulic construction machines and markets Lännen Lundberg multi-purpose machines and Ljungby wheel loaders in Finland. Lännen wheel loaders are marketed in more than 10 countries in Europe.

The design management project resulted in a coherent look for both Lännen backhoe loaders and the Group’s Lännen Lundberg brand internationally. The launch of the Lännen 8800i was carried out on a very tight schedule for the Swedish Machine Expo trade fair.

• Design Management
• Art direction
• Elements of the marketing communication concept
• Swedish launch activities